Digital Marketing Trends for Small Businesses in 2018

Setting up a start up business in 2018?

Or maybe you’re just looking to drive more business in 2018!

Check out my latest post for the marketing trends that you need to invest in to have a prosperous 2018!

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Best Days in November to Increase Sales

Do you know the Best Selling days in November and are you ready to take advantage of them?

If not here is the 3 days of November that you should be armed and ready to take advantage of driving sales to reach your end of year target:

Singles’ Day

This one is new to me but did you know that on the 11th November it is Singles’ Day? Singles’ Day concept originated in China but is now taking the globe by storm. According to Forbes

“This year, Singles’ Day sales are forecast to surpass last year’s $17.8 billion, given an unprecedented number of participating brands, significant offline retail offerings and Alibaba’s effort to extend the occasion from a one-day shopping event into a shopping season.”

This is a great time to offer deals for consumers to treat themselves before they start their list of Christmas gifts for everyone else. Think about all those singles out there looking for  new outfits to look their best for Christmas parties!

Black Friday

Over the last few years we’ve seen Black Friday making a huge impact on sales for Irish businesses. What started as an American tradition has become one of the biggest retail days of the year here, with Irish consumers in 2016 spending circa €74m.

This year Black Friday will take place on the 24th of November but not limited to just one day in Ireland. Over the last few years we’ve seen retailers carry their special offers right through the weekend. And it’s not just retailers that can benefit from Black Friday, no matter what business you run, consider a special offer to generate a buzz and demand for your business and cash in on this shopping phenomenon.

Cyber Monday

It doesn’t stop at Black Friday, if you have an online presence don’t forget about Cyber Monday on the 27th of November.

While bricks-and-mortar retailers have seen thousands of shoppers flock to their stores to avail of their special offers on Black Friday over the years , online retailers started noticing a boost in sales the following Monday, as people sat at their computers and began to think about Christmas.

This is especially successful for the technology industry, offering discounts on electronics like laptops, tablets, game consoles etc. If you’re selling any form of consumer electronic gadgets, make sure your online campaigns are up and ready for Cyber Monday.

For advise and assistance in getting your business ready for the peak selling days of November, contact us here at Live Marketing.

Why Marketing is so important for Small Businesses


The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers.

Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.

If you are not actively marketing your business, here’s 4 reasons why you should start:

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Why I set up Live Marketing


Hello and welcome to my website.

My name is Gillian Farrell and I have been in marketing for over thirteen years.

Over those years I have worked in a number of indigenous and multinational companies with large budgets as well as smaller local business with what we might call marketing budgets on a shoe string.

In that time I have mastered how to market a business effectively whether that is with a large or small budget and now I can bring my marketing experience to companies who either don’t have the skill set, time or budget for full time marketing personnel in their company.

So if you wish to pay by the yard for marketing activities such as Social Media, Email or Direct Marketing Campaigns, Pr, Radio, Press & Digital Advertising, Content writing for Blog/website or Design contact us today.