Why Marketing is so important for Small Businesses


The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers.

Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.

If you are not actively marketing your business, here’s 4 reasons why you should start:

  1. Build Awareness of you brand – there’s only so much business you can gain through friends of friends, think bigger, expand your reach through marketing campaigns.
  2. Increase Sales – Once your product, service or company gets on the radar of your prospects, it increases your chances that consumers will make a purchase and in turn then you’ll not just have friends of friends recommending you but even strangers.
  3. Company Reputation – through marketing activities you have a platform to showcase your past and present work, build a reputation for your company and belief in the quality of your product/service. The reputation of your company is built through active participation in community programs, effective communication–externally and quality products or services, which are created or supported by marketing efforts.
  4. Healthy Competition – Marketing facilitates healthy competition that allows small businesses and new businesses to be successful, enter and grow in the marketplace. When there is price transparency in the market it eliminates the big players from having a monopoly on products and services and charging what they like.

A marketing program that gives your company the best chance is a healthy mix of different forms of marketing, such as website development, social media, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events.

Live Marketing is a specialised marketing services agency designed for companies without marketing departments who wish to pay by the yard for these types of marketing activities.

Live Marketing can provide tailor made packages to suit your business. Leave your marketing activities to the experts. Contact Live Marketing today to find out more.
Call 085 7769293


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